[DiGRA UK] Please circulate ASAP: Understanding esports in the UK event

[Jedrzej Czarnota]

 We are pleased to invite you to the ‘Understanding esports in the UK’
event being held at the Urban Coterie, 17th Floor, 151-157 City Road,
London- EC1V1JH from 9am-5pm on the 8th June 2017. Please find the schedule
attached.


The workshop will bring together academic, private and public sector
esports organisations *to explore the potential of esports growth in the UK*.
The workshop aims *to facilitate communication, expertise and to share
ideas about how to build this industry, including policy implications,
skills development and media presents *in the UK and across the Globe.

As background.
While there is indications that the esports industry is growing and
building its organisational base within the UK (e.g. the British esports
Association, GFinity, Twitch to name a few.) It is clear that more needs to
be done in order to foster and grow the Industry as a whole and to minimise
organisations fighting to be at the top. The most positive step is through
co-operation and co-ordination. Existing research has identified two main
economic values for esport businesses: spectators (who are there to be
entertained), and sponsors (who promote their own brand). Esport business’s
financial structure is cost driven. Revenue generation comes from the main
sponsors, charging an entry fee from the participating teams, ticket sales,
club membership fees, merchandise, state/ public support. Improvements in
business models can be made through better use of the widely known
streaming channels; and/ or streaming in different languages. These changes
could help solidify channels, promote viewership and increase revenue
generation. Creating value including innovating, producing and delivering
to the market are described as the most important for esports organisations.
(Extract from the forthcoming white paper to be presented at the workshop)

Please R.S.V.P no later than the 31st May to a.greenhill at manchester.ac.uk
Places limited to 35 only.
-- 
*Dr Jedrzej Czarnota*
London | Brussels
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