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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">We are pleased to invite you to the ‘Understanding esports in the UK’ event being held at
the Urban Coterie, 17</span></font><font face="Arial,sans-serif" size="-1" color="black"><span lang="en-US"><sup>th</sup></span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> Floor, 151-157 City Road,
London- EC1V1JH from 9am-5pm on the 8</span></font><font face="Arial,sans-serif" size="-1" color="black"><span lang="en-US"><sup>th</sup></span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> June 2017. Please
find the schedule attached.</span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> </span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> </span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">The workshop will bring together academic, private and public sector esports organisations </span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"><b>to
explore the potential of esports growth in the UK</b></span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">. The workshop aims </span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"><b>to
facilitate communication, expertise and to share ideas about how to
build this industry, including policy implications, skills development
and media presents </b></span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">in
the UK and across the Globe.</span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Tahoma,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> </span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">As background.</span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">While
there is indications that the esports industry is growing and building
its organisational
base within the UK (e.g. the British esports Association, GFinity,
Twitch to name a few.) It is clear that more needs to be done in order
to foster and grow the Industry as a whole and to minimise organisations
fighting to be at the top. The most positive
step is through co-operation and co-ordination. Existing research has
identified two main economic values for esport businesses: spectators
(who are there to be entertained), and sponsors (who promote their own
brand). Esport business’s financial structure
is cost driven. Revenue generation comes from the main sponsors,
charging an entry fee from the participating teams, ticket sales, club
membership fees, merchandise, state/ public support. Improvements in
business models can be made through better use of the
widely known streaming channels; and/ or streaming in different
languages. These changes could help solidify channels, promote
viewership and increase revenue generation. Creating value including
innovating, producing and delivering to the market are described
as the most important for esports organisations.</span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">(Extract from the forthcoming white paper to be presented at the workshop)</span></font></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">Please R.S.V.P no later than the 31</span></font><font face="Arial,sans-serif" size="-1" color="black"><span lang="en-US"><sup>st</sup></span></font><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US"> May
to </span></font><a href="mailto:a.greenhill@manchester.ac.uk" target="_blank"><font face="Arial,sans-serif" size="2"><span style="font-size:10pt" lang="en-US">a.greenhill@manchester.ac.uk</span></font></a></span></font></div>
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<font face="Calibri,sans-serif" size="3"><span style="font-size:12pt"><font face="Arial,sans-serif" size="2" color="black"><span style="font-size:10pt" lang="en-US">Places limited to 35 only.</span></font></span></font></div>
</div><div dir="ltr">-- <br></div><div data-smartmail="gmail_signature"><div dir="ltr"><i>Dr Jedrzej Czarnota</i><div>London | Brussels<br></div></div></div>